The creative idea of this film came from a verse of poem “Remove all makeups and jewelry, get back to basics”, which was written by Southern Song Dynasty poet Lu You over a thousand years ago. The film conveys a life attitude of abandoning flashy lifestyle and getting back to simplicity. Even living in the bustling world, we choose to stay away from the hustle and seeking tranquility.
The film stimulated the morning mist with 3D visualization technique, it portrayed the building and surrounding landscape covered in the mist with a low contrast & low saturation tone, which provide people an artistic conception of traditional Chinese ink painting.
In addition, the traditional means of artistic expression resonated with the ancient Chinese Philosophy where the creative idea was generated.
诗词有风骨，
建筑有灵性，
绘画有意境。
当诗词、建筑、绘画相互交融，
就有了《铅华洗尽，珠玑不御》。
这部作品的创意，
源于900年前诗人陆游的《秋波媚·曾散天花蕊珠宫》
“铅华洗尽，珠玑不御”
寓意褪去浮华，返璞归真的人生哲理。
这部作品的美术，
脱胎于中国传统的水墨神韵。
数百层三维模拟的晨雾，渐隐于其中的场景，
恰似宣纸上的墨晕和留白。
中国古人的智慧和审美，
跨越千年，依然激发着我们的灵感...
The Best Commissioned Architectural Film at CGarchitect Architectural 3D Awards 2019
Finalist in the Best Animation Commercials at Animation Effects Awards Festival 2019
DANS Digital, Luohu Stadium, No. 48, Jinger Road, Luosha Road, Luohu District, Shenzhen City, Guangdong Province
86-755-25831836 86-755-25835556
